We learn about your business..
We get to know your company inside and out. Because what makes your company different also makes it distinctive. And that distinction gets the attention of new customers and keeps you in the minds of your current ones. We seek to discover many things including: What distinguishes your company from your competitors. What are your company’s unique qualities? Who is your current audience? Who is your desired audience? Is your brand being perceived by your clients in way that will support your business objectives? What are your business goals? What are your company’s internal challenges? What are your company’s external challenges? How can you build on your current brand equity?
We identify how to best position your business.
Once we have learned about your business, its goals, challenges and resources we can determine how your business needs to be positioned to meet your desired goals.
We create an appropriate brand identity.
Once we have positioned your company we can then identify what qualities and attributes your brand should possess. We will explore the use of different elements to support the brand including tag lines, type, imagery and color palettes. Once a brand is developed Cathy James Creative will create guidelines that ensure that your brand is being communicated consistently to make your communications work harder for you. Successfully managing and marketing your brand is a critical step in building your business.
We create strategic communications.
Cathy James Creative will effectively craft your messages, then get the word out through a variety of channels that work together to reach your target audiences. These channels include social, interactive, events, experiences and traditional print. We help you sustain your business’ growth, by keeping your clients and prospects up-to-date with consistent messaging and communications.