Crafting brands. Engaging customers. Building businesses.
Each business is unique. We learn about your business to help you identify what differentiates you from your competition, and how best to position you for success. strategic marketing Solutions, across all platforms, that put in place communications to reach your audiences where they are.
CATHY JAMES - Principal
Cathy is a marketing specialist and hands-on designer who is happiest wearing different creative hats - all to deliver smart, insight‑driven, beautifully crafted communications. Communications that elevate engagement and deliver measurable results. Cathy has built successful brand identities, for clients of all sizes, applying the tried-and-true process of information gathering, strategic positioning through to creative execution. Clients have spanned the industries of finance, pharmaceuticals and non-profit sectors. Across these industries, Cathy has consistently delivered effective strategic creative solutions.
As a decade-long manager of global marketing initiatives for Morgan Stanley, Cathy brings a brand‑ambassador mindset to every engagement, ensuring continuity and cohesion across all touchpoints. She is an expert at crafting compelling, clear narratives out of complex ideas for C-suite executives and beyond. Cathy created communications across all business sectors at Morgan Stanley, including Wealth Management, Investment Banking, Technology, Human Resources and Marketing. She continues to create communications with engaging storylines, on-point information graphics and elevated design to boost engagement across social, digital, print and presentations platforms. Cathy is also a seasoned, project manager of global, high-Impact, single and multi-faceted projects, melding design and technology. To ensure clarity, consistency and efficiency for all clients she has become adept at outlining operational processes and best practices for team members and clients.
Cathy partners with and strengthens existing in-house teams, providing support that enhances existing capacity. she has cultivated a trusted network of content strategists, designers, and production specialists enabling her to tailor build teams that align precisely with each company’s goals and project requirements.
Cathy is passionate about mentoring teams, fostering collaboration and nurturing supportive work environments. She is committed to cultivating healthy, nurturing environments where collaboration leads to meaningful, successful partnerships with teams and clients alike.
LINKEDIN: https://www.linkedin.com/in/cathy-james-5934ab7/
Education reflects fine art and professional studies.
School of Visual Arts, NYC — BFA, Graphic Design
New York University, NYC — Diploma. Project Management
Paier College of Art, CT — Foundation Studies, Illustration & Painting
University of Urbino, Italy — Painting & Language Studies